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Colorado Veterans Jobs

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Einstein Noah Restaurant Group Sr. Director, Digital Marketing in Lakewood, Colorado

Brand: Bagel BrandsAt Bagel Brands (Einstein Bros. Bagels, Bruegger's Bagels .and. Noah'sNY Bagels) we believe in the bagel and how it has the unique ability tobring people together. Our team has a standard set of values and behaviorsthat allow us to spread a little more joy and happiness in the world. They letus laugh, smile, and enjoy each other's company a little more. These arethe behaviors that guide how we work, how we treat each other, and how wetreat our guests. We believe that there is no better way to make someone'sday than with a warm, fresh-baked bagel and a heart-felt good morning.POSITION MISSION This position will be the top digital role for the Bagel Brands division andwill be the company's leader in leveraging digital to drive sales andoptimize the customer journey across all touch points. The right candidatewill lead our charge to optimize diverse marketing channels (beyondtraditional print and in-store marketing), allowing us to learn our guestsand engage with them through a friction-free experiencein an effort to inspireone more visit.This position will set the vision and strategy for:LoyaltyCRM .and. AnalyticsConsumer Data/ ResearchSocial MediaWeb, App, Social and Digital AdvertisingSEOMar-TechThis leader will lead a team to solve business and customer needs byintegrating, on-boarding and optimizing various digital platforms and strategies. They willensure that a data-driven culture is integrated in the function's work,strategy and actions.Ultimately, the right candidate will lead the digital team and be a thoughtleader in digital technology and applications, user experience, customerjourney and loyalty programs. You will also steward and track resourcesagainst digital initiatives, lead the organization by tracking keymetrics, and demonstrating progress against goals. This leader will befocused on driving customer engagement while building long-term brand value,cast a strong vision, and drive accountability with team members, agenciesand partners to maximize deliverables and ROI.ROLE-SPECIFIC ABILITIESVision/digital road mapEstablish a multi-year prioritized road map to develop guest-facing channelsto maximize guest experience/journey and in-restaurant/brand experienceinitiativesDevelop an interactive marketing strategy for application across all digitalplatforms that delivers the right message to a specific customer at theoptimal time on the right deviceEnsure that the customer journey is engaging, seamless across devices, andeffective in translating touch points into an immersive experience resultingin transactionsResponsible for managing and activating the brand across all digitalplatforms, shifting visitors from customers to brand advocatesActively lead agency partners to translate business objectives into digitalcommunication plans that include both paid, unpaid and earned/buzz mediatacticsHelp define the brand of the future combining breakthrough technology in allcustomer touch points and brand experiencesChannel integrationProactively seek new and innovative uses of digital technology to reach ourtarget audience that is relevant and gets the brand into the conversationCreate and direct the company's digital strategy: social, emailmarketing, PPC, SEO, web analytics data feed/API aggregation, ITintegration, website and appProvide scalable platforms for future digital growthDigital strategies include but are not limited to display banner advertising(Rich Media .and. Flash), micro-site, affiliate marketing, mediastrategy, search engine marketing, SEO, e-mail marketing, conversationmarketing and customer acquisitionIntegrate technology into the bakery experience through the app, digitalmenu boards, beacons, and other means as neededChannel IntegrationCreate, implement and manage an effective loyalty program and customerretention strategy that will maximize the lifetime value of the customer andminimize churnAnalyze customer data to develop retention programs; measure and adjustprograms by customer behav

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