TransUnion LLC Junior Marketing Specialist in Greenwood Village, Colorado
Junior Marketing Specialist (18001918)"TransUnion is committed to finding innovative ways information can be usedto help businesses and consumers make smarter decisions." - ChrisCartwright, President of USISWhat we'll bring:A work environment that encourages collaboration and innovation. Weconsistently explore new technologies and tools to be agileFlexible time off, workplace flexibility, an environment that welcomescontinued professional growth through support of tuition reimbursement,conferences and seminarsOur culture encourages our people to hone current skills and build newcapabilities, while discovering their geniusRequirement:Minimum of Bachelor of Science in related field.1 year(s) of channel marketing and direct marketing experienceTest plan creation experience and campaign reporting and ROI baseddecision-makingAbility to learn proprietary vendor tools at an expert level such as emailplatforms, affiliate platforms and contact management toolsHighly proficient in MS Word, Excel, and PowerPointStrong communication skills in both written and verbalPreferred requirements:Bachelor's degree in Business Administration, Finance, or MarketingWorking knowledge of CRM platforms particularly Salesforce.com a plusHTML is a plusMultivariate testing in online, email or direct mail a plusImpact you'll make:This position will have the opportunity to oversee several aspects of channelmarketing, chiefly email, affiliates and campaign testing, and supportsmarketing activities across two brands - SmartMove and ShareAble for Hires.You will make a major impact by the following:Assist in construct and execute marketing campaigns for acquisition andin-house campaigns, as well as across channels (email, affiliates,other) and product. In time, you will be able to provide recommendationsfor channel/campaign spend mix based on channel/campaign profitability andbudget constraints.Provide support in overseeing retention email marketing activities. Managevendors to improve and refine list quality, creative look and feel, andcontent/copy. You will provide recommendations and test other vendors thatmay improve campaign performance. Recommend and execute tests based on priorcampaign results to optimize qualified lead volumes. Work with internalgroups to test and optimize integrated multi-channel campaigns.Work with senior marketing analyst to create statistically sound test plans.Coordinate campaign elements (list, offer, and creative) with vendorsand internal team, communicate campaign goals to internal stakeholders,drive qualified traffic to the internal sales team, and communicate campaignresults at conclusion.Help in affiliate-marketing activities. Drive channel strategy and attractnew partners. Test creative, landing page and offer combinations. Constructprogram attributes that retain the most valuable partners. Work withaffiliate platform relation managers to find channel growth opportunities.Gain proficiency at all marketing channels and direct response techniquesdesigned to optimize each campaign.You will provide technical support in customer engagements, solutionpresentations, and technical translations of customer requirementsQualificationsWe are an equal opportunity employer and all qualified applicants will receiveconsideration for employment without regard to race, color, religion,sex, national origin, age, disability status, veteran status,marital status, citizenship status, sexual orientation, gender identityor any other characteristic protected by law.