JBS USA CUSTOMER MARKETING MANAGER - OPERATOR in Greeley, Colorado
Positioned for our next stage of growth, Pilgrim’s Pride recognizes the value the Customer Marketing Manager, Operator plays by executing the strategy and goals that are aligned with Pilgrim Pride’s vision, financial health and that are in balance with customer needs and promote sales growth and customer satisfaction.
The Customer Marketing Manager, Operator will provide support to the Head of Customer Marketing and Sales Team efforts (National Accounts, CMC/GPO, and MURC). This position is “Operator Focused” and will assist with producing materials for channel strategies and selling tools facilitated by an in depth understanding of market segment insights, market trends, and Pilgrim’s portfolio “Rights to Win”.
Major Duties & Responsibilities
Lead development and execution of operator-focused marketing for the channel sales teams: National Accounts, CMC/GPO, and Regional Chains
Under the direction of the Head of Customer Marketing and working with other sales leaders, lead and develop customer specific strategy development and execution of all Chain, CMC/GPO and operator proprietary brands
Lead the organization's pull strategy for specific operator segments such as: Hospitals, Colleges, Regional Chains, Stadiums and Independents
Manage and mentor Assistant Customer Marketing Managers (ACMM) that manage the planning, logistics, and agendas for major channel account team customer presentations, shows, conferences, or selling events
Develop Pilgrim’s segment value propositions, selling stories, and collateral marketing materials, taking into account the product portfolio, pricing strategy, competitive intelligence, marketplace intelligence, and account dynamics
Oversee and lead in conjunction with the Project Manager; support and oversee the internal NPD Process for operator specific product requests
Develop and oversee the customization of marketing materials for large operator accounts, presentations, and segment efforts and sales work
Develop pipeline of continuous improvement opportunities to improve interactions between Category Marketing, Customer Marketing, R&D and Sales
Be a thought-leader for leading and managing the growing Pilgrim’s operator business, including proactively planning for shifts in how the industry buys, goes to market and how Pilgrim’s responds to these changes/trends/dynamics
Lead internal work and coordination with Finance and Category Marketing, including developing and leading the work to support the Annual Planning Process , ensuring it is timely and comprehensive in order to maximize internal and external customer needs
Assist Channel Sales leaders with overall product strategies including where to attack, product mix, etc.
Translate product and solution selling stories into appropriate segment messages
Support the Channel Sales organization with day to day issues and resolution activity (product and other)
Provide customer facing interaction in sales presentations and lead all follow up internal resolution
Be the lead on all Channel Marketing 4Ps tracking related measures (new products, promotions, etc.) and ensure real time perspective
Support the Category Marketing team with Channel customer opportunities and assist with the fine tuning of 4Ps strategies – particularly NPD activity supporting Channel Sales team opportunities
Provide leadership in identifying sales targets by team and product, assisting with the quantification of investment requirements and ROIs on investments of Pilgrim resources to pursue opportunities
Monitor trade spending activity and gain in-depth understanding of spend efficacy.
Work with Business Development and Consumer Insights teams, lead the Channel Sales team to produce and manage materials representing channel specific POS, initiatives, and channel specific selling tools (Advertising, Direct Mail, Electronic Mail, Selling Decks, etc.)
Support the Head of Customer Marketing and Channel sales leaders by directing the conduct of secondary research including menu trends, Technomic data, and channel trends to provide critical channel insights information by the ACMMs
Lead the development of Conceptual Selling Story materials for the Channel Specific (National Accounts, CMC/GPO, MURC) Sales Teams
Work with all of the Business Development teams, Consumer Insights team and leads the Channel Sales team to produce and manage materials representing channel specific POS, initiatives, and channel specific selling tools (Advertising, Direct Mail, Electronic Mail, Selling Decks, etc.) at the direction of the Head of Customer Marketing.
Oversee the efforts of three Assistant Customer Marketing Managers (ACMM) that manage the planning, logistics, and agendas for major channel account team customer presentations, shows, conferences, or selling events as directed by the Head of Customer Marketing
Support the Head of Customer Marketing and Channel sales leaders by directing the conduct of secondary research on: menu trends, Technomics data, and channel trends to provide critical channel insights information by the ACMM's
Knowledge and Experience:
Bachelor’s degree from four-year college or university required. MBA preferred.
10 years of relevant foodservice marketing experience
Proven history understanding the marketplace and translating that back to managing the business
Successful experience growing business utilizing channel/category based innovation platforms
This position requires ability to travel. Must be able to fly or drive from city to city.
Computer skill knowledge of internet navigation, Microsoft software knowledge of Microsoft Excel, Word, PowerPoint required. Skills to assimilate to company computer system requirements.
Excellent communication skills both verbal and written
Interpersonal skills to interact with diverse groups of individuals within and outside of the company