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Vertiv Corporation Senior Manager, Global Portfolio Marketing in Fort Collins, Colorado

The senior manager of global portfolio marketing oversees global productlaunches that support the company's go-to-market strategies for theorganization's products. This role ensures the success of products withinhis or her portfolio by enabling effective multiregional product launches andportfolio messaging. He or she provides coaching for direct reports andconnected teams and ensures they can operate effectively by utilizing andcomplying with the organization's go-to-market processes. The senior managerof global portfolio marketing is responsible for key launch success metricsand global marketing launch budgets for the products within his or herpurview.Accountabilities* Establish the go-to-market marketing vision, strategy and model for theglobal product portfolio and communicate that vision and strategy across theorganization* Develop deep understanding of the buying audience for the organization bydriving marketing and offering managers to conduct research to gather insightabout target personas, buyer needs and the purchasing decision process forthe organization's products* Drive an audience-centric marketing approach within the organization,ensuring that messaging, content and campaign strategies are centered aroundcustomer buying needs* Oversee and provide direction for market segmentation and targeting in orderto define the market opportunities for the global product portfolio andpartner with offering management leaders to build business cases for expandingmarket presence or entering new markets* Oversee and provide input into the process for creating productpositioning, value propositions and messaging that resonates with the buyingaudience; ensure that offering managers are providing source messagingdocuments for use by downstream marketing functions such as campaign,demand, content and communications teams* Develop the competitive positioning for the product portfolio by usingcompetitive analysis and input from offering management* Partner with offering, sales and channel leaders to plan routes to marketand collaborate to produce marketing sales enablement plans for the productportfolio* Oversee the global product portfolio launch marketing strategy and launchplanning, collaborate with offering management and portfolio marketingleaders to apply a launch tier model and negotiate decision gates and budgetsfor commercial release; ensure launches are integrated with campaigns* Serve as market-facing subject matter expert (SME) for the productportfolio and interface with industry analysts, journalists and influencersas a company representative* Oversee and provide input into the process for developing customerreferences, testimonials and case studies for external and internal use,and/or partner with a formalized marketing function in doing so* Establish strategies to drive retention, upsell and cross-sell for theproduct portfolio, and/or partner with a formalized marketing function indoing so* Ensure product launches follow best practices for measuring launcheffectiveness, including, but not limited to: success KPIs, lessonslearned, and launch costs* Monitor and report on the performance of the marketing product launchresults* Provide leadership, direction and mentoring to guide marketing launchteams in their day-to-day activities* Conduct routine assessments of the organization's go-to-market processesand address gaps in performance* Manage the hiring, development and retention of global portfolio marketingmanagers talentBackground/Experience/Education* Bachelor's in Communications, Marketing or related field* Minimum of five years of product or portfolio marketing experience* Formal experience managing direct reports, teams, and budgets* Related market/industry experience desirable* Technical/product category experience desirable* Previous sales experience desirable* Product management experience a plus Skills, Qualifications and Knowledge* Management experience including the ability to build and grow a team* Abi

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