CenturyLink Sr Lead Marketing Manager - Marketo Administrator in Denver, Colorado
CenturyLink (NYSE: CTL) at http://www.centurylink.com is a global communications and IT services company focused on connecting its customers to the power of the digital world. CenturyLink offers network and data systems management, big data analytics, managed security services, hosting, cloud, and IT consulting services. The company provides broadband, voice, video, advanced data and managed network services over a robust 265,000-route-mile U.S. fiber network and a 360,000-route-mile international transport network. Visit CenturyLink at http://www.centurylink.com/ for more information.
The Marketo Administrator is responsible for driving the tactical and technical direction of projects in the support, development and execution of programs, tools and resources for all business units. This entails administration of campaign automation (Marketo) and a strong knowledge of CRM (SalesForce.com)
The position is accountable for a variety of functions that require strong business acumen, marketing knowledge, understanding/management of internal processes, and a functional/technical knowledge of campaign automation and CRM tool sets, including:
Implementation of Campaign Automation Tools and Programs – Building Demand Funnel logic, campaign construction, lead scoring and specific program logic in Marketo
Implementation of Marketo Lead Scoring across multiple BU’s
Implementation of Marketo’s ABM and RTP functionality throughout the company
Assist with complex Marketo build functions as defined by BU Requirements
Responsible for building and maintaining reporting functionality within Campaign Automation and CRM toolsets to enable campaign forecasting and tracking metrics for trend & ROI analysis and continuous improvement of program performance.
Oversee management of Marketo database
8+ years proven results delivery track record in Marketing or Database marketing
4 year degree in Business or equivalent experience is required
Functional and Technical experience with Salesforce CRM and Marketo
Proven ability to work effectively in teams and independently; strong organizational and project management abilities, strong analytical and critical thinking and innovative problem solving skills.
Requires strong work ethic, ability to work independently and strategically on complex, long-term projects.
Strong interpersonal skills are required to help with communication, team support and team effectiveness
Preferred Job Qualifications:
Marketo Administrator Certificate
Ability to break down complex problems into manageable goals.
Experience in analyzing data to develop channel specific marketing plans
Knowledge of telecom industry
Bachelors or Equivalent
Masters or Equivalent
Alternate Location: US-Colorado-Broomfield; US-Colorado-Denver; US-Colorado-Littleton; US-Kansas-New Century; US-Missouri-Town And Country; US-Work From Home-Work At Home
Requisition # : 206546
This job may require successful completion of an online assessment. A brief description of the assessments can be viewed on our website at http://find.centurylink.jobs/testguides/
We are committed to providing equal employment opportunities to all persons regardless of race, color, ancestry, citizenship, national origin, religion, veteran status, disability, genetic characteristic or information, age, gender, sexual orientation, gender identity, marital status, family status, pregnancy, or other legally protected status (collectively, “protected statuses”). We do not tolerate unlawful discrimination in any employment decisions, including recruiting, hiring, compensation, promotion, benefits, discipline, termination, job assignments or training.
The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.