Colorado Veterans Jobs

Colorado Veterans Jobs

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Vision Service Plan DBA VSP Global Senior Manager, Provider Marketing in Denver, Colorado

VSP Global is comprised of five complementary businesses that combinehigh-quality eye care insurance, high-fashion eyewear, customizedlenses, ophthalmic technology and retail solutions, with employees in over23 countries. No matter the role, we're all focused on a singularmission: to help people see. Learn more by visitingGeneral SummaryOversee the development, delivery, and integration of marketingstrategy, advertising, and communications to members in order to meetVSP's short and long-range business objectives. Responsible for leadingstrategy and teams, including member acquisition, retention, memberexperience, automation, operations, driving members to the core,influencing supply chain purchases.Essential FunctionsResponsible for a successful education, influence, and engagement of VSPmembers to increase enrollment, retention, improve the memberexperience, influence behavior, and purchase decisionResponsible for the development and execution of effective and integratedmarketing strategy, advertising and communication plans for variouschannels, LOBs, key initiatives, and corporate projects; ensurestrategies align with the Vision Care brand and support enterprise goals;cascade into team-level deliverablesLead Member Acquisition to ensure strategies are designed to grow membershipand revenue for Vision Care sales channels, plus supports revenue generationgrowth initiativesSupport the execution and implementation of member marketing operations,automation tools, systems, and best practices in order to become a modernmarketing organizationLead Member Communications supporting communication tactics and channels forAcquisition, Retention, Member Experience/lifecycle, sales channels,LOBs, Key Initiatives, New Products, Special Offers/rebatesOversee data team representatives and participate in member marketing data andgovernance stakeholder groups to shape data collection, definitions,storage and use of member data; ensure marketing efforts are measured andreporWork with executive sponsors and key stakeholders to shape and improve apersonalized member experience around marketing, content, vsp.com,registration app, SMS and other member experience/lifecycle initiativesDevelop, manage and monitor significant campaign and project budgetsEnsure effective communications are maintained within the unit and externally. Where appropriate, inform employees as to plans and progressMonitor the performance of direct reports.Provide prompt and objective coaching in accomplishing goals and jobperformance.Conduct performance reviews and recommend salary increases.Prioritize, assign and distribute work to unit personnel to ensureresponsibility is at the appropriate level and team member skills aredeveloped to support the unit's business needs.Identify, consolidate, and prioritize training needs and coordinatetraining programs that address the unit's business needs.Monitor unit's turnover, productivity, and overall performance to ensureadequate staffing and performance that meet department standards.Participate in the interviewing and hiring process for open positions withinthe unit to ensure the most qualified candidates are selected.Evaluate workflow processes for efficiency and speed to market, recommendand implement procedural and systems changes to deliver legendary service tothe department's customers.Job SpecificationsTypically has the following skills or abilities:Bachelor's degree in related field or equivalent experienceMinimum of 8 years of management experience with responsibilities forhiring, training, assigning work and managing the performance of directreportsExperience in member/consumer marketing, advertising and communications,influencing teams and business partners to achieve goalsProven experience leading a team through the development and execution ofmultiple, simultaneous projects and complex integrated campaigns, withmultiple vendors, business partners, and significant budgets; advancedunderstanding and experience in the applica

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