Spry Squared, Inc. Product Marketing Manager - DS201801456 in Denver, Colorado

We are looking for a Product Marketing Manager who can help our client to both innovate and grow by leading the Marketing team's tight, integrated relationships with Product Management, Engineering and Sales. The Product Marketing Manager is a strategic thinker who can articulate the client story and capabilities. influence the product direction and roadmap while helping to plan and execute demand generation campaigns designed to dramatically increase the enterprise customer base. In this role, you will drive the internal and external communication of our product value propositions. You will craft relevant, credible and differentiated positioning and messaging for our products and chart the “customer journey”/decision criteria in partnership with our Demand Generation and Communications teams.

Essential Job Functions:

  • /Storytelling/ - Develop product positioning, value proposition and messaging that differentiate our products in the market.

  • /Sales enablement/ – Communicate the value proposition of the products to our sales team and develop the sales materials/tools that support the selling process of our products

  • /Product launches/ – Plan the go-to-market launch strategy for new products and releases, and manage the cross-functional implementation of the plan

  • /Market intelligence/ – Work closely with customers, partners, analysts, journalists/media, and internal DataStax teams to gauge market trends and innovations, and work closely with Product Management / Engineering to ensure the priorities from the market are properly synthesized and included in the roadmap and development schedule

  • /Cross-departmental collaboration/ – All of the above will be accomplished by having a constant communication flow with internal groups, including most crucially Customer Marketing, Demand Generation, Communications (PR & AR), Product Management, and Sales.

  • /Competitive analysis/ - Drive competitive analysis and positioning

  • /Key product assets/ - Develop written & video product assets and provide subject matter expertise & support for demand generation (whitepapers, eBooks, case studies, webinars, event content & support), communications (analyst relations, PR content review) and social media campaigns.

  • At least 2-5 years of product marketing experience in enterprise software or database technology companies. Bonus: received Pragmatic Marketing training and practiced in the methodology

  • Track record of success and increasing responsibilities

  • Strong right brain, left brain balance — analytical + creative

  • Demonstrated success of leading products marketing, launching products and scaling internal teams

  • Excellent written communication skills

  • Proactive and driven to solve problems and find innovative solutions

  • Works well independently, but also good within a group

  • Strong project and time management skills

  • Works constructively in an agile and growing environment

  • Strong acumen about new technologies.

  • Works collaboratively with cross-functional stakeholders and peers.

  • Must have strong technical aptitude and proven ability to communicate well with a highly technical audiences

  • Must be a strong presenter and confident in front of demanding audiences


1) RDBMS (Relational database management system) industry background AT LEAST (Oracle, Sybase, Microsoft SQL Server, EnterpriseDB, SAP, etc.). Alternatively (actually even better but not critical): any kind of NoSQL, Apache Spark, or Hadoop industry experience.

2) at least 2-5 years of product marketing experience

3) ideally industry / use case / solution marketing experience.

Do not fit

1) hardware industry experience only

2) product management experience only (ie, managing specifications and roadmaps)

3) Director level or above --- unless it's clear the person wants an individual contributor role

All your information will be kept confidential according to EEO guidelines.