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Janus Henderson Investors Director, Marketing Automation in Denver, Colorado

We are a leading independent global asset manager, dedicated to delivering the best outcomes for our clients through a highly diversified range of actively-managed products. We are truly global, supporting our individual and institutional investors across a range of products, encompassing equities, fixed income, multi-asset and alternatives. Our high-energy and collaborative culture at Janus Henderson helps our client achieve their goals and ensures that our people love the place they work.

Overview of the role

You are passionate about data-driven email marketing and its impact on the customer experience. You understand the sales process to ensure email programs are aligned to drive client engagement and accelerate the client journey. You are a Pardot and power user and have created custom reports to track activities through the full sales funnel. You also have a passion for establishing scalable processes that ensure best practices in campaign and lead management.

You thrive in a collaborative environment, are a stickler for details, enjoy utilizing technology to lead change and have a can-do attitude on any job no matter the size.

Duties and responsibilities

You will:

  • Be responsible for the operational performance and improvement of the end-to-end lead flow, including creation, scoring, routing, and nurturing.

  • Understand specific data management requirements globally (ex. GDPR, CAN-SPAN, CCPA) and ensure marketing automation standard operating procedures comply and are enforced.

  • Collaborate with cross-functional teams to understand companywide marketing and sales objectives and support the appropriate systems, processes, and tools.

  • Have day-to-day management of Pardot including: multi-touch trigger campaigns, creating and designing email templates, reporting and inbound/outbound notifications for sales and marketing

  • Execute email marketing campaigns, analytics/performance tracking, A/B testing, list segmentation and management

  • Create and run segmented lists based on client personas, digital behavior and demographic data. Utilize information to construct informed email marketing campaigns.

  • Manage the North America Intermediary Pardot Preference Center and overall subscription strategy

  • Build Pardot and Salesforce reports and dashboards to provide visibility into marketing campaign results, measure effectiveness and make recommendations for improvement

  • Partner with the Marketing Technology Team to evaluate new technologies and add-on applications to improve the productivity of, and deliver value to, the broader marketing team in a scalable fashion

  • Perform ongoing best practice and industry research to identify new alternatives or solutions to existing processes. Proactively develop, document, and optimize business processes, and automate where appropriate.

  • Document and communicate/distribute across the organization best practices for marketing automation

  • Identify issues before others; collaborate to fix issues when they arrive; recommend new ways to optimize and improve the process; and document, measure, and train others on new processes as they arise.

  • Carry out additional duties as assigned.

Supervisory responsibilities

  • You will be managing a team of 2 individuals.

Technical skills and qualifications

  • Pardot Consultant Certification required

  • 3+ years admin experience with Pardot required

  • 3+ years’ experience with Salesforce required

  • Proficient in Microsoft Excel

  • Email copywriting and design skills

  • Authority in creating multi-channel campaigns

  • Working knowledge of HTML/CSS

  • Bachelor’s degree required

Competencies required

In addition to putting clients first, acting like an owner, and succeeding as a team, the competencies for this role include:

  • Detail-oriented with strong organizational and project management skills

  • Demonstrated analytical and problem-solving skills

  • Ability to prioritize and handle multiple projects simultaneously, perform in a fast-paced environment, and maintain a high level of detail and accuracy

  • Knowledge of Dreamweaver and Atom, preferred

  • Basic knowledge of Photoshop and InDesign, preferred

Ongoing competence in the role to be assessed, in line with applicable regulatory requirements, by:

  • Annual performance appraisal

  • Completion of all assigned compliance training

Compliance requirements

At a minimum the role will require you to:

  • Place the interest of Janus Henderson’s Clients first, act in accordance with TCF (Treating Customers Fairly) principles

  • Understand and follow laws and regulations applicable for your role, seeking the help of your supervising manager or Compliance if additional guidance is required

  • Understand and abide by all Janus Henderson policies applicable to your role, and seek support/guidance of the policy owner guidance when required

  • You are ultimately accountable for your actions and responsible for seeking further information on any or all of the above as necessary

Janus Henderson (including its subsidiaries) will not maintain existing or sponsor new industry registrations or licenses where not supported by an employee’s job functions (as determined by Janus Henderson at its sole discretion).

All applicants must be willing to comply with the provisions of Janus Henderson Investment Advisory Code of Ethics related to personal securities activities and other disclosure and certification requirements, including past political contributions and political activities. Applicants’ past political contributions or activity may impact applicants’ eligibility for this position. Janus Henderson is an equal opportunity /Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status. All applications are subject to background checks.