The Hershey Company Ecommerce Leader ONE Brands in Colorado
Job Title: Ecommerce Leader ONE Brands
Job Location: Boulder, Colorado*
This position can be fully remote or in the following locations/offices: Colorado, North Carolina, or Hershey, PA
The Sr. Manager, Ecommerce position is one that requires the highest level of demonstrated performance and proficiency at the Sr. Manager level. This position supports a business that is of the highest strategic significance for the company. Often the position will have a higher level of sales accountability, but the overriding consideration is the strategic significance within a rapidly emerging channel of CPG amidst significant ambiguity.
The Sr. Manager, Ecommerce is the “prime mover” and directly responsible for the P&L of a portfolio of eCommerce customers assigned to him/her within our U.S. business, primarily Amazon, but also including Walmart, Target, Kroger, Instacart and others.
This role is responsible for balancing setting the strategic direction to develop customers & capabilities in alignment with ONE Brands Sales and Ecommerce long-term vision as well as for the planning and implementation of annual plans to successfully execute the strategy with excellence. The job requires executing to achieve internal objectives, to include new sales, trade spend and sales activity margin. Media, search and merchandising led initiatives will also enable the broader ecosystem impacting bot online and offline sales as the various customers. The job requires strategic, leadership, customer relationship management skills and a highly developed set of digital/conversion marketing and general management skills that translate into successfully driving sales, share and profit results.
The Sr. Manager, Ecommerce must have a keen view of the external environment including a) general trends impacting the business b) competitive assessment and c) an understanding of both consumers and customers. He/she requires strong strategic skills and an ability to formulate the strategic direction for the business including all major marketing decisions on digital advertising, promotion, site merchandising, innovation, supply chain capabilities and other key programs that could affect the short and long-term profitability and share position.
The Sr. Manager, Ecommerce must be a strong leader of people. He/she plays a leadership role throughout the corporation in his or her coordination with other functional areas to ensure that the necessary actions occur in support of both the day to day business and charting a course to deliver the vision for Ecommerce within ONE and with our retailers. He or she will play a leadership role with both customers & outside marketing suppliers such as content management and ad agencies.
The Sr. Manager, Ecommerce must be highly effective at:
1) Developing strategic roadmaps and presenting recommendations to senior management – internal and external – both educating and influencing how ONE can achieve our Ecommerce and Omni-channel vision.
2) Working collaboratively in a leadership role with brand, shopper marketing, operations, GME, sales and IS managers throughout the organization to ensure successful integration and leverage of campaigns, media, packtype, seasons, and new product programs
3) Coordinating, executing and leading activities with virtually every function in the company to achieve pre-set goals including portfolio management, innovation, & capability building.
/ 4)/ Leading and directing the activities of outside suppliers including content and ad agencies.
Develops the short, mid and long-term growth strategy to develop the ONE Brands account(s) partnership and seeks alignment from all relevant areas within the organization to ensure strategy is successfully executed.
Travels to customer and supports conversations/negotiations with buying team. Guides and participates in discussions for JBP and long-term strategic growth.
Educates organization on the strategic importance of eCommerce and trends/developments within this rapidly evolving channel.
Uses available data & insights to provide sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
Owns the planning and execution of merchandising / marketing / promotional / content plans – plans are crafted in close collaboration with brand/season, digital, shopper marketing and sales teams
Co-owns relationship with content development / creative agencies. Ensures creative content is optimized, impactful and compliant with brand messaging.
Owns relationships with catalog, data and media agencies specific to Amazon; partners together to set strategic objectives, create action plans and monitor progress.
Establishes business reporting/KPI’s to ensure progress against objectives and communicates back to the organization.
Operational evangelist for assigned account(s) for current & future state. In other words, coordinates with cross-functional teams to ensure catalog accuracy, in-stock / forecasting reliability, new product set up, and sales planning.
Closely collaborates with Digital Marketing, Insights and Shopper Marketing teams to leverage insights & digital expertise to execute current year plans and build capabilities to advise & evolve customer relationships, as well as grow share within our Ecommerce platforms.
Owns the eCommerce P&L for assigned portfolio (currently Amazon.com, Amazon Fresh/Prime Now, Walmart.com, Target.com, Kroger.com, Instacart, iherb.com, bodybuilding.com, Sfwy/.Albertsons.com, Boxed.com
Minimum knowledge, skills and abilities required to successfully perform major duties/responsibilities:*
Demonstrated P&L management with strong business judgment and decision-making skills; ability to identify, prioritize, and articulate high impact initiatives.
Experience directly managing customers including strengths in advising & negotiating.
Strong ability to work effectively in a matrix environment
Excellent management skills, with the ability to delegate and manage multiple priorities while generating positive relationships.
Proven leadership skills
Past experience managing teams
Strong knowledge & experience managing digital media & creative development, SEO and eCommerce merchandising.
Proven ability to translate insights into sound merchandising / marketing / promotional / product optimization recommendations (prescriptive selling).
Superb communication skills, including strong oral and presentation skills with the ability to communicate and interact at all levels.
Aptitude for problem solving/quick learning
Positive attitude and high level of energy
Minimum Education and Experience Requirements:*
BA/BS in business, marketing or comparable field degree; MBA or equivalent preferred
5+ years of experience managing a P&L or Ecommerce business – CPG background preferred
ONE Brands, a division of The Hershey Company is an Equal Opportunity Employer. The policy of ONE Brands is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
ONE Brands is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans