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Focus on the Family Jr Marketing Specialist – Life Initiatives in Colorado Springs, Colorado

Jr Marketing Specialist – Life Initiatives

8605 Explorer Dr, Colorado Springs, CO 80920, USA Req #1004

Thursday, April 8, 2021

Headquartered in Colorado Springs, Colorado, Focus on the Family has nearly 600 employees who work to achieve the mission of enriching the lives of families, engaging the culture, advocating for life and spreading the Gospel of Jesus Christ. The work is meaningful, the culture is rewarding, and the purpose is eternal.

The Jr Marketing Specialist – Life Initiatives position exists to provide marketing support to the Life Initiatives and Brand Strategy marketing teams to include general administration, marketing plan assistance, tactical implementation, and inter-departmental communication and plan entries into the project management system to track approvals and deadlines. Provide project status information at regular intervals and when requested. Works with the Sr. Marketing Manager for Life Initiatives and the Sr. Brand Strategist to track and report on projects. Requires general supervision, project direction, and refers questionable matters to Sr. Marketing Manager for Life Initiatives or the Sr. Brand Strategist.

Essential Duties/Responsibilities:

Provides support in the development of marketing plans to include writing basic plans, schedule adherence, tactical implementation and follow up in plan elements, preparing plan calendars, reporting on plan status and exceptions, and distribution of final plan to (internal and external) key stakeholders

Enters marketing plan activities (e.g., plan elements, advertisements, cover images and artwork, direct marketing etc.) into the project management tool, Aprimo, (training provided) making sure the needed approvals are obtained and deadlines are met. Gathers necessary information from members of the marketing strategy team and other internal/external stakeholders. Track projects to completion

Works cross-departmentally to accomplish marketing goals, and clearly communicate the milestones for a project, following through in a timely manner on all assigned parts of a project, promptly responding to requests for information

Conducts research for competitive analysis, SWOT analysis, to ensure that the team is hitting the right core audience, maximizing our ROI potential and ministry impact

Nurtures professional relationships with outside vendors and third-party contractors

Assists in the planning and preparation of various on-site partner and other inter-departmental meetings. Takes notes of action items, decisions, and other issues for follow up in meetings as assigned. Follows up on assignments given

Identifies areas of growth and creates strategies for annualized experiences in the SeeLife (SL) series

Maintains marketing calendar for the department, organizes marketing plan files and gathers plan elements and samples to stakeholders (Ads, Covers, Promo copies etc.)

Is responsible for ordering, tracking, and controlling inventory for all SL and subsequent campaign collateral, swag, and giveaways

Assists in preparing work orders, purchase orders and identifying budget for plan activities. Keeps marketing budget up to date, and works with the Business Affairs Department, legal team when necessary, and other stakeholders to help coordinate budget and contractional issues

Assist in maintaining effective internal client communication, while building trust and credibility. Addresses concerns in a timely way

Reviews packaging, promotional copy, and other communications for accuracy recommending changes as needed

Creates innovative ways to internally communicate FOTF resources. Develops and executes internal marketing plans that inspires and informs FOTF employees about upcoming SL campaigns and related resources

Works with Sr. Marketing Manager to aid in the tracking and communication of monthly SL activities as it relates to ministry wide campaigns (e.g., Parenting, LoveEveryHeartbeat, Marriage, Life Advocacy, and Brand Strategy etc.)

Communicates closely and in a timely manner with the Sr. Marketing Manager with up-to-date weekly reports on all Life Initiative campaigns

Other Duties/Responsibilities:

Limited travel may be required for annualized events, conferences

Manages travel arrangements for Director and staff as needed, along with any marketing materials

Assist in managing interns and volunteers

Prepares and submits travel expense reports for department (Concurreporting software)

Share the general administrative duties of the marketing strategy area

Performs other duties as assigned

Working Environment/Physical Requirements:

Fast-paced office environment with constantly changing priorities



Exemplifies Ephesians 5:1-2, “Therefore be imitators of God as dear children and walk in love, as Christ also has loved us and given Himself for us...”

Pursues the Great Commission given by Jesus Christ in Matthew 28:19-20, “Go therefore and make disciples of all the nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all things that I have commanded you; and lo, I am with you always, even to the end of the age.”

Is a consistent witness for Jesus Christ; maintains a courteous, Christ-like attitude in dealing with people within and outside of Focus; adheres to the Standard of Moral Conduct ( and Statement of Faith ( ; upholds Focus on the Family's ministry in prayer

Prays personally for Focus on the Family’s staff and constituents and may occasionally lead in a public prayer

Engages in Christian ministry

Demonstrates behaviors aligned with FOF core values (

Personal Characteristics:

Approaches projects from an Interdependent philosophy. Must be a creative thinker, strong work ethic, able to collaborate with others

Can professionally represent FOTF to outside parties


Bachelor’s Degree in Marketing, Communications, Advertising, or business-related experience preferred

2-4 years of experience in advertising, marketing, or communications with proven project management skills

Exposure to basic marketing principles, StoryBrand elements a benefit

Computer proficiency in a variety of Windows-based software and other SaaS systems

Experience in giving presentations and public communication preferred

Knowledge of digital and social media communication tools and platforms

Salesforce Social Studio or Marketing Cloud experience a benefit

Skills, Abilities and Special Talents/Gifts:

Exceptional writing and verbal skills (assessment may be given)

Ability to work with confidential information

Ability to pivot and flex and manage multiple projects and functions

High Emotional Intelligence (assessment may be given)

Strong analytical skills, ability to interpret data

Attention to detail and accuracy

Rational, systematic, and creative approach to problem solving

Ability to bring a positive approach to the marketing culture

Stewardship Requirements:

Ability to remain within budget assigned for projects, recognizing stewardship responsibility of donor resources

Pay Range: $19.61 to $23.47/hr.

Focus on the Family puts a high value on our team members and offers a unique benefit package.

Employees scheduled for 30 hours or more per week are eligible for:

  • Medical Plan

  • Dental Plan

  • Life Insurance

  • Disability Insurance

  • Flexible Spending Accounts

    Employees scheduled for 20 hours or more per week are eligible for:

  • Legal Shield/ID Shield


  • Retirement Plan

  • Vacation Time

  • Sick Time

  • Holidays

  • Service Awards

    Note : This is a summary and should not be construed as future promises to continue to provide benefits as outlined above. For complete and definitive language, refer to the governing plan documents.

    *Temporary employees are not eligible for benefits.

Helping Families Thrive! Focus on the Family is a 501c3 Christian Non-Profit Ministry.

Other details

  • Pay Type Hourly

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  • 8605 Explorer Dr, Colorado Springs, CO 80920, USA