Colorado Veterans Jobs

Colorado Veterans Jobs

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Epiroc USA LLC Sr. Digital Marketing Specialist - Broomfield, CO in Broomfield, Colorado

United in Performance. Inspired by Innovation.Performance unites us, innovation inspires us, and commitment drives us tokeep moving forward. Count on Epiroc to deliver customer-oriented solutionsneeded to succeed today and the technology to lead tomorrow.To do this, webelieve in diverse teams that work together across borders to develop,produce, market and service the most innovative products available.Grow yourcareer at Epiroc Group!Reporting to Marketing and Communications Manager, the Senior DigitalMarketing Specialist will be responsible for developing and driving the leadgeneration and implementing the digital strategy of Epiroc USA CustomerCenter.Mission: The mission of this role is to enhance the customer experience indigital channels and develop and implement marketing and lead generationtactics to reach the company's business goals. This role will manage digitalanalytics, martech and a workflow from outbound marketing to conversion.This role is also a creative, expert-level marketer who is capable ofdeveloping required assets in-house.This forward thinking, creative and energetic team player will havedemonstrable ability to conceptualize and implement digital marketinginitiatives that drive Epiroc engagement with its customers and prospects,as well as sales enablement. Candidate must have a real passion for workingacross marketing functions, sales, CRM, analytics, and commercialoperations. The individual should be eager to learn, self-motivated and ableto function effectively with minimum support.The work environment is representative of what an employee encounters whileperforming the essential functions of this job within an office environment.Reasonable accommodations may be made to enable individuals with disabilitiesto perform the essential functions. The noise level in the work environment isusually low to moderate.Primary Responsibilities:Develop and own enterprise digital marketing tactics including website,digital marketing, search engine optimization, and other demand generationtacticsWork closely with Marketing and Sales departments to integrate MarketingAutomation platform with CRM and further develop the customer center'se-commerce and customer support toolsDevelop digital assets in-houseDrive web design, UX and UI by working with IT to manage user experienceacross platforms, and assisting with problem resolutionManage and update customer facing websites to create demand and revenuePromote digital innovation across the organization and drive a data-drivenapproach to marketing strategies and plansOwn campaign and lead management, including lead stage criteria, leadscoring, and funnel managementGrow customer database through digital channels (US website optimization,outbound marketing, subscription-based campaigns, microsites, and searchoptimization)Assist with optimization and improvement of SharePoint-based intranet site andinternal digital platformsUtilize marketing automation to help meet sales targets, applying bestpractices to create digital/online customer touchpoints;Drive search engine optimization, pay-per-click campaignsEffectively communicate project statuses to internal/external customersDemonstrated expertise with marketing funnels and lead conversion goalsDemonstrate a true passion for digital marketing: ability to present ideasclearly and convincinglyMust be a motivated marketer who is always ahead of industry trends,competition, and new opportunitiesAdditional Responsibilities:Video and photo editingWhen needed, lead the production of mobile and browser-based applications tosupport salesSupport the Marketing Department with graphics and digital layoutSupport the Marketing Department with video production for social mediaRequirements:Bachelor's degree in Digital Marketing, Digital Design, Web Design,Information Systems, or related discipline; Equivalent combination ofeducation/experience may be considered5+ years of agency or in-house agency experience, or marketing and brandcommunications d

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