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OpenText Marketing Manager, B2B Digital Experience in Broomfield, Colorado

OPENTEXT - THE INFORMATION COMPANYTogether Carbonite and Webroot formthe SMB and Consumer Division of OpenText.The mission of our joint offering is to make cyber resilience simple,reliable and accessible in the connected world.We foster a thriving, dynamicenvironment rich with inventive minds and entrepreneurial spirit and ouremployees are empowered and encouraged to build their careers at OpenText.The OpportunityOpenText is seeking an Marketing Manager of B2B Digital Experienceto scalegrowth of our ecommerce business of carbonite.com. Reporting directly to theSr. Manager of eCommerce, the Marketing Manager of B2B Digital Experiencewill need to be savvy with ecommerce strategy, have a deep understandingofB2B and web analytics, and be an exceptional communicator. This role isresponsible for ensuring that carbonite.com supports sales efforts and hitgrowth targets globally. This role will oversee the online acquisition salestargets for carbonite.com, and oversee all campaigns related to these goals.Working cross-functionally across key groups including Sales, DigitalMarketing, Creative Services, Online and Customer Success, this rolewill create campaigns that leverage website CRO, search, display,email, social media and marketing automation, and will utilize analyticssystems to continually measure and optimize performance.You Are Great AtOwnership of online new bookings sales and marketing KPIs for carbonite.comOversight and development of online marketing campaigns, strategy, and visionOversight of web project management including prioritization of projects withCreative Services and EBS teamsDriving and optimizing the site to hit the ecommerce bookings sales targetsMonitoring and regularly reporting on website use, trends and user metricsWhat It TakesBachelor's degree in Marketing, Sales, Information Technology, or BusinessMinimum of 5 years proven experience in leading online marketing programsStrong experience in ecommerce management and strategyStrong experience in ecommerce sales metrics and methodologyExperience in digital marketing programs, including conversion rateoptimization and SEOExperience leveraging cloud-based project management softwareExperience in the management of Enterprise Content Management Systems(CMS) and system infrastructureExperience in and knowledge of website analytics tools (Google Analytics,etc.)Must demonstrate excellent communication skills, interpersonal, teamworkand collaboration skillsThe minimum salary for this role is $95k USD with a performance-based bonus. Applicants have rights under Federal Employment Laws including but notlimited to:Family and Medical Leave Act (FLMA),Equal EmploymentOpportunityandEmployee Polygraph Protection ActAt OpenText we understand and value diversity in our employees and are proudto be an Equal Opportunity Employer. We hire the best talent regardless ofrace, creed, color, national origin, ancestry, disability, maritalstatus, sex, age, veteran status or sexual orientation. If you requireaccommodation at any time during the recruitment process please emailaccommodationrequests@opentext.com

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