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Children's Hospital Colorado Marketing Specialist in Aurora, Colorado

Job ID67767LocationAurora, ColoradoFull/Part TimeFull-TimeRegular/TemporaryRegularWhy Work at Children's....Here, it's different. Come join us.Here, the nation's brightest nurses, physicians, scientists,researchers, therapists and care providers are creating the future of childhealth. With an optimist's outlook, a trailblazing spirit and a celebratedhistory, we're making new strides every day.We've been Magnet-designated three times by the American NursesCredentialing Center and are consistently recognized among the nation's top10 pediatric hospitals by U.S. News and World Report.As a national leader in pediatric care, we serve children and families fromall over the nation. Our System of Care includes four pediatric hospitals,12 specialty care centers, 400+ outreach clinics and 7,000 healthcareprofessionals representing the full spectrum of pediatric care specialties.We need your expertise.A career at Children's Colorado will challenge you, inspire you, andmotivate you to make a difference in the life of a child. Here, it'sdifferent. Do you have what it takes?Additional InformationDepartment: Service Line MarketingHours per week: 40, eligible for benefitsShift: 80 hoursJob OverviewThe Marketing Specialist is responsible for collaborating with the MarketingStrategist in developing and implementing the marketing and communicationsstrategy for an assigned group of service lines and/or clinical focus areaswithin the organization. He/she develops and maintains solid clientrelationships and possesses an intimate understanding of assigned client'score business.The Marketing Specialist collaborates with key stakeholders in the creation ofbusiness plans, market research, and tracking and reporting of dataintelligence. He/she assists in providing ongoing guidance and projectmanagement to drive awareness, local and national reputation, competitivepositioning, and service line growth.This position will be primarily focused on business-to-business marketingefforts, and will entail developing a deep understanding of complex subjectmatter, including scientific and medical research, and being able totranslate that information into communications for a range of audiences.The equivalent role in an advertising/digital agency would be AccountExecutive.ResponsibilitiesPopulations Specific CareNo direct patient careESSENTIAL FUNCTIONSAn employee in this position may be called upon to do any or all of thefollowing essential functions. These examples do not include all of thefunctions which the employee may be expected to perform.Assist in the development and implementation of annual marketing andcommunications plans for assigned service lines, clinical focus areasand/or community programsUndertake individual tactics of the marketing plan as assignedSubject matter expertise in assigned service lines, focus areasIntegrate tactics across relevant channels including web, mobile,social, direct, print, PR, etc.Translate marketing plans and initiatives into actionable creative/digitalbriefsAssist in analyzing marketing data and lead generation (campaign results,conversion rates, traffic etc.) to help shape future marketing strategiesBuild strong working relationships with all key stakeholders within assignedservice lines and across the marketing and communications departmentOther InformationScope/Organizational ResponsibilityFinancial Accountability:Responsible for personal use of resources, supplies and materials,tracking personal spending and submitting accurate expense reportsEnsure assignments can be completed for allocated budgetJudgmentConsolidate concepts for presentationWork independently. Sets priorities for own work within overall guidelines;manages own workflow in cooperation with othersAbility to manage multiple assignments in multiple phases, simultaneouslyDiscern whether work is within graphic standard guidelines, brand complianceImpact of Decisions:Assignments include projects with multiple components requiring ability totake and discern di

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